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Creative Business on the Move

Business on the Move: Debenhams, Triumph International, Unicef and more


By Jessica Goodfellow, Media Reporter

November 24, 2017 | 4 min read

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Debenhams has selected Mother as its lead strategic, creative and design agency

Debenhams has selected Mother as its lead strategic, creative and design agency

Agency wins

Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and ‘express’ its new strategy dubbed Debenhams Redesigned.

The department store announced its split with J. Walter Thompson, the creative incumbent of eight years, in September. It has held pitching rounds with Karmarama, Portas, Mcgarrybowen and Mother, having announced its plan to review its marcomms agency with the help of AAR in July.

Triumph International, the lingerie brand, has appointed VCCP as its global creative and strategic agency following a competitive three-way pitch.

The remit is to create a new global TV and social campaign for spring/summer and autumn/winter 2018 to run in Asia, China and Europe.

Carwow has appointed Creature to its creative account following a competitive pitch. Creature has been tasked with creating a new campaign for the brand, which is due to launch on Boxing Day.

The agency has also won the account for Charlie Bigham's, the ready meals brand.

MC&C Media has been awarded the digital brief for Unicef Latin American and Caribbean (Lacro).

MC&C has been tasked with driving the legacy operation of Unicef in Lacro, covering all aspects of estate planning by showing the benefits of giving to Unicef within wills. Initial activity will be focused on Argentina, Mexico, Uruguay and Colombia and will target those aged 55, directing them to request a legacy information pack. This will be the first time that Unicef has invested in generating legacy bequests from this region.

Church & Dwight, the listed US personal care giant, has appointed MBA to promote its latest – hair growth supplement brand Viviscal – direct to customers in the UK and Europe.

The pitch process for the account was run by Creativebrief and MBA successfully pitched against a number of undisclosed agencies.

National train operator Grand Central has appointed Newcastle-based communications agency Gardiner Richardson to deliver its ongoing communications campaigns.

Following a three-way pitch last month, Gardiner Richardson will be targeting business and leisure travellers, as well as raising the profile of Grand Central, its services and destinations.

As well as providing a press office function, the four-strong Gardiner Richardson team will handle corporate communications, consumer and trade media relations, proactive community focused activity and social media advice and guidance.

Nets, the payment solutions provider in Singapore, has reappointed Havas Media as its media agency of record.

The agency retained the business after a pitch process that involved three other media agencies. Following the appointment, Havas Media will continue to manage Nets’ integrated media strategy, planning and buying with a focus on digital, social and out of home.

TruNarrative, a global provider of fraud, identity and compliance solutions, has appointed by B2B agency Fox Agency to establish the TruNarrative brand across global markets in key sectors including finance, lending, online gambling and insurance.

Following the launch of the brand and website, ongoing activity includes PR, content creation, social media management, lead-generation activity, digital marketing and support across global industry events.

Creative agency, London Advertising, has been appointed to rebrand Muscat Insurance Company S.A.O.G., the provider of commercial and personal insurance products in the Sultanate of Oman, after a three-way pitch.

The rebrand forms part of a wider strategy to put customer experience at the heart of Muscat's business. The company will unveil its new identity in early 2018.

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