Facebook India unveils two programmes to provide digital training to entrepreneurs and SMBs
Facebook continues to intensify its Indian operations as it has unveiled two programmes designed for individuals and startups, with the aim of training more than five million people on digital skills by 2020, to keep up with the Indian government's Digital India initiative.
Facebook India unveils two programmes to provide digital training to entrepreneurs and SMB's
The two India-exclusive programmes are Facebook Digital Training, which will offer free social and content marketing training (not just limited to Facebook) and Facebook Startup Training Hub, which will aim to help entrepreneurs and small and medium businesses (SMB) to digitise their business, as reported by gadgets 360.
The learning curriculum will be personalised to the individual's needs and available in English and Hindi on mobile.
Facebook head of programmes, India and South Asia Ritesh Mehta told PTI :"India is poised to have a digital economy worth $1tn (roughly Rs. 64,90,404 crores) by 2022. We believe the best way to prepare India for this digital economy is by providing tools, knowledge, and skills people need to succeed."
"We will continue to add lessons and content in the coming months, adapting the curriculum based on people's feedback."
Facebook has already rolled out "Boost Your Business" and "SheMeansBusiness" initiatives have trained more than 60,000 small businesses, including 12,000 women entrepreneurs.
Facebook is now set to take on Olx and Quikr with its own Marketplace in India.