The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
The Christmas celebrations are in full swing and it's only November.
While John Lewis reigns at number one and Boots (Ogilvy&Mather) jumps up three spots, House of Fraser and Goodstuff bring the merry back into Christmas, [new at number five], with a festive story of two sisters through two decades, the 80s and today and The Staple Sisters' 'Who Took the Merry Out Of Christmas'.
Pushing up to number three is M&S Food, showcasing its Xmas range of festive treats and food with 'An Extraordinary Christmas' (Grey London) and Ed Sheeran's Shape of You.
Shazam Chart
1
Golden Slumbers
Artist: Elbow
Brand: John Lewis
Campaign:
Agency: Adam&evedbb
2
Only You
Artist: Yazoo
Brand: Boots
Campaign: Show Them You Know Them
Agency: Ogilvy & Mather
3
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: An Extraordinary Christmas
Agency: Grey London
4
Baby
Artist: Bakermat
Brand: Simply Be
Campaign: Winter
Agency: Carat
5
Who Took The Merry Out Of Christmas
Artist: The Staple Singers
Brand: House of Fraser
Campaign: Bring Merry Back
Agency: Goodstuff
6
Don't Stop
Artist: Fleetwood Mac
Brand: Asda
Campaign: Christmas Imaginarium
Agency: Saatchi
7
Whippin
Artist: Kiiara
Brand: PRETTYLITTLETHING
Campaign: By Kourtney Kardashian
Agency: Mirabelle
8
Makeba
Artist: Jain
Brand: Levis's
Campaign: Circles
Agency: Fcb West
9
Warriors
Artist: Too Many Zooz
Brand: Google Pixel 2
Campaign: Questioning
Agency: Essence
10
Best Friend
Artist: Sofi Tukker
Brand: Apple
Campaign: Iphone X Is Here
Agency: Tbwa
