UK Top Shazamed Ads: House of Fraser put the merry back into Christmas

House of Fraser put the merry back into Christmas

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

The Christmas celebrations are in full swing and it's only November.

While John Lewis reigns at number one and Boots (Ogilvy&Mather) jumps up three spots, House of Fraser and Goodstuff bring the merry back into Christmas, [new at number five], with a festive story of two sisters through two decades, the 80s and today and The Staple Sisters' 'Who Took the Merry Out Of Christmas'.

Pushing up to number three is M&S Food, showcasing its Xmas range of festive treats and food with 'An Extraordinary Christmas' (Grey London) and Ed Sheeran's Shape of You.

Shazam Chart

Golden Slumbers
Artist: Elbow
Brand: John Lewis
Agency: Adam&evedbb
Only You
Artist: Yazoo
Brand: Boots
Campaign: Show Them You Know Them
Agency: Ogilvy & Mather
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: An Extraordinary Christmas
Agency: Grey London
Artist: Bakermat
Brand: Simply Be
Campaign: Winter
Agency: Carat
Who Took The Merry Out Of Christmas
Artist: The Staple Singers
Brand: House of Fraser
Campaign: Bring Merry Back
Agency: Goodstuff
Don't Stop
Artist: Fleetwood Mac
Brand: Asda
Campaign: Christmas Imaginarium
Agency: Saatchi
Artist: Kiiara
Campaign: By Kourtney Kardashian
Agency: Mirabelle
Artist: Jain
Brand: Levis's
Campaign: Circles
Agency: Fcb West
Artist: Too Many Zooz
Brand: Google Pixel 2
Campaign: Questioning
Agency: Essence
Best Friend
Artist: Sofi Tukker
Brand: Apple
Campaign: Iphone X Is Here
Agency: Tbwa

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.