The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
The Christmas celebrations are in full swing and it's only November.
While John Lewis reigns at number one and Boots (Ogilvy&Mather) jumps up three spots, House of Fraser and Goodstuff bring the merry back into Christmas, [new at number five], with a festive story of two sisters through two decades, the 80s and today and The Staple Sisters' 'Who Took the Merry Out Of Christmas'.
Pushing up to number three is M&S Food, showcasing its Xmas range of festive treats and food with 'An Extraordinary Christmas' (Grey London) and Ed Sheeran's Shape of You.
Brand: John Lewis
Campaign: Show Them You Know Them
Agency: Ogilvy & Mather
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: An Extraordinary Christmas
Agency: Grey London
Brand: Simply Be
Who Took The Merry Out Of Christmas
Artist: The Staple Singers
Brand: House of Fraser
Campaign: Bring Merry Back
Artist: Fleetwood Mac
Campaign: Christmas Imaginarium
Campaign: By Kourtney Kardashian
Agency: Fcb West
Artist: Too Many Zooz
Brand: Google Pixel 2
Artist: Sofi Tukker
Campaign: Iphone X Is Here
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Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device.
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