Scotland Women in Technology work with Heehaw to create moving promotional video

Scotland Women in Technology (SWiT), a group initiative which aims to attract, inspire, empower and engage women by developing a community and network to help grow women’s contribution in technology sector, has successfully launched a promotional video with help from Heehaw.

This year marks the first year an Award of SWiT’s kind has been presented. To mark the occasion, SWiT sought help from Heehaw, a film, video and animation production company, who produced a promotional video that would raise the profile of SWiT widely across their website and social media platforms, which was used to launch the awards event in Glasgow.

Lynsey Campbell, board member from SWiT, explains that the event started with a simple idea: “We regularly review the award nominees for many female tech awards and generally see one or two (or no) names of technologists operating in Scotland. The awards are the first of its kind to recognise technology talent in one room, and we have received an enormous amount of local and national support to run these awards annually. We are extremely proud of what we have been able to achieve.”

“It was an honour to work with SWiT and film inspirational women working and teaching in technology,” Sami Young, Heehaw producer director, comments. “The aim of the video was to show that SWiT celebrate women in technology and nurture young talent.

“To really portray these messages and inspire the women attending the event we decided to take the audience on a journey through a history of female innovators, transitioning into women working in technology now. We adopted the message ‘They are…us’, allowing women at the event to realise their potential and how much of an impact they have within the technology sector in Scotland.”

SWiT is run by a board of passionate and motivated technology professionals who have an impressive background in advancing both their own and others’ careers and spreading the message across major events nationally and globally.

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