Manchester United continues to grow its list of sponsors by now naming Melitta as its official coffee partner
Manchester United Football Club named coffee producer Melitta as the club's official coffee partner in a multi-year deal.
As part of the partnership, Manchester United will place around 200 fully automatic Melitta coffee machines and makers within Executive Club boxes and hospitality areas around Old Trafford stadium.
Melitta has also refurbished the club's Red Café at Old Trafford which will be inaugurated by Manchester United first team members and club ambassadors and legends later in the season. Melitta will further roll out offers for fans and club branded machines.
Manchester United’s group managing director, Richard Arnold said: “Like Manchester United, Melitta is steeped in history. Established over 100 years ago, the family run business was built on its founder's invention of the coffee filter, a traditional way of making coffee that is still used in homes, restaurants and offices all over the world today.
“We are very proud to be partnering with this household name and look forward to working with Melitta to further enhance the experience of the hundreds of thousands of visitors we welcome to Old Trafford each season.”
Volker Stühmeier, member of the chief corporate management at Melitta said: “It is a great honour to work with one of the most successful football teams in the world in such a close and trustworthy way. For over 360 days of the year our products will be used in one of the most traditional and iconic stadiums in the world.
“We have the ability to not only serve premium quality coffee using our state of the art equipment, we will also be providing a substantial amount of porcelain, accessories, multipurpose and disposable materials. Old Trafford is an extraordinary showcase for Melitta.”