Fifa has named Alibaba's cloud computing business, Alibaba Cloud as the official presenting partner for the Fifa Club World Cup until 2022 at the Computing Conference held by Alibaba Group in Guangzhou.
As part of the partnership, Alibaba Cloud will design and provide the MVP (most valuable player) award beginning with this year’s edition of the tournament, which will be hosted in the UAE from 6 to 16 December.
Fifa’s director marketing sales and strategy, Iain Downie said: “We are aware of the substantial value that Alibaba Cloud provides to business in terms of technical support and global reaching services. We can only see great potential in this fresh collaboration related to the Fifa Club World Cup.”
Simon Hu, senior vice president of Alibaba Group and president of Alibaba Cloud said: “As one of the world’s leading cloud computing providers, we are striving to make technology more inclusive to benefit more people’s day to day life and well-being.
"By becoming a major partner of the Fifa Club World Cup, we hope to show how our technology can bring new aspects of fun and enjoyment to fans of sports, including those people who might have had barriers to access or participate before. For Alibaba Cloud, this is the true meaning of inclusive technology.”
The Fifa Club World Cup is a Fifa-organised international football tournament, featuring the current champion football clubs from each of the six football confederations, as well as the national league champion from the host country.