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Amazon to soft launch in Australia this week ahead of Black Friday sales


By Danielle Long, Acting APAC Editor

November 22, 2017 | 3 min read

Amazon is set to launch its services in Australia this week, with the local site scheduled to arrive in time for the Black Friday sales.


Amazon is set to launch its Australian operations this week

According to media reports, the e-commerce giant has told third-party merchants to prepare to receive orders as part of an “internal testing phase” with a small number of customers in preparation of the launch of its Amazon Marketplace in Australia.

Amazon has previously stated it planned to commence trading prior to the Black Friday and Cyber Monday shopping festivals. The site is expected to soft launch at 2pm on Thursday 23 November.

Amazon announced its plans to launch in Australia earlier this year, revealing plans for both its third-party marketplace and its own retail offering with a distribution centre in Melbourne.

The internet giant is predicted to seize a huge share of the countries online retail market, with analysts predicting it could secure up to 25% market share by 2025.

The launch comes nine months after China’s e-commerce giant Alibaba launched its Australian operations after opening an office in Melbourne in February.

In September, eBay launched a major marketing offensive to promote the brand in Australia ahead of Amazon’s arrival.

Amazon is continuing to step up its presence in the APAC region to compete with the likes of Alibaba, Lazada and Flipkart. Last week, Amazon doubled its investment in its Indian operation.

A recent report which ranked retailers by 2016 sales, revealed Amazon remains the number one retailer globally, however, Chinese e-commerce giants Alibaba and are gaining fast.

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