Advertising News World

Kaizen to launch content campaign for crystal ski holidays


By Jessica Davis | Consultant Journalist

November 21, 2017 | 2 min read

Crystal Ski Holidays, the ski brand of TUI UK and Ireland, has appointed digital marketing agency Kaizen to create unique content for a new SEO campaign.

Crystal will be managed by Kaizen’s PR, design and SEO specialists, attracting a wider online audience for the ski brand. The agency has also created a unique, data-driven process which informs their content strategies. Kaizen has taken an innovative approach to enhancing brand performance by generating creative, multi-format content, and will bring both these aspects to Crystal’s campaigns.

The first of these projects will be an interactive tool that will help people find them the best ski resort. The tool will cover options for a plethora of different interests, ranging from family fun to a day on the black slopes.

Crystal’s SEO manager, Martin Nolan, said of the appointment: “Kaizen impressed us with their unique approach. Their fresh perspective will increase media coverage, and in turn enhance SEO performance, increase brand visibility and increase traffic to our website.”

“We’re thrilled to work with such a prestigious brand in the travel industry, and will draw on our previous experience of working with travel-specific clients to deliver outstanding content for Crystal,” stated Pete Campbell, founder and CEO of Kaizen. “We have a strong outreach network and have regular coverage with leading newspapers and specialist publications. We look forward to gaining some additional publicity for Crystal as well.”

Kaizen's other travel clients include TravelSupermarket, AttractionTix and Teletext Holidays.

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