Skechers Creative

Creative work of the week APAC: Skechers uses holographic display to promote DLT-A collection


By Shawn Lim, Reporter, Asia Pacific

November 21, 2017 | 1 min read

The winner of this week's creative work of the week in Asia Pacific is Skechers Singapore, which used a holographic display to promote its new footwear collection, the Skechers DLT-A at Dhoby Ghaut Station on the North East Line (NEL) in Singapore.

The campaign, which was created by Moove Media, uses a three-dimensional (3D) shoe donned by brand ambassador South Korean hip-hop rapper Zico and also features two wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at the station.

The murals are also on display at Clarke Quay, Sengkang, Serangoon and HarbourFront stations on the NEL.

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