Bollywood actress Alia Bhatt acquires minority stakes in an e-commerce startup

Bollywood actress Alia Bhatt acquires minority stakes in an e-commerce start up / Vogue

Alia Bhatt is the latest celebrity to invest in a startup after acquiring a minority stake in a fashion-tech startup StyleCracker, which offers personalised fashion boxes curated by celebrity stylists to its consumers.

Bhatt has invested an undisclosed sum into the company, along with a consortium of investors, as part of Pre- Series A funding, according to reports by Economic Times.

Post this round, StyleCracker founders Dhimaan Shah, a former investment banker, and Archana Walavalkar, former fashion editor, Vogue, will jointly own 65% stake in the company, after the latest funding round.

Bhatt said: “This has come from heart and not mind. I am not actively looking for investments, but Archana has been my stylist for many years and when I came to know about StyleCracker, it seemed like a very logical move."

Shah said: “We are like style advisors for our customers. We are already seeing 60-65% repeat business, and this fund-raising will help us to scale up. We will also launch similar products for male consumers. Everyone needs a stylist."

“We were surprised to see that there is more demand from tier II and III cities. From small towns, we get more orders for Rs 4,999 and Rs 6,999 boxes.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.