Mr Porter's Mayfair pop-up store engages users with a spy-like experience to promote Kingsman: The Golden Circle
In a tie-up with the movie Kingsman: The Golden Circle, digital agency Candyspace has brought a high-tech spy experience to Mr Porter's Mayfair pop-up store.
Mr Porter's Mayfair pop-up store engages users with a spy-like experience to promote upcoming film Kingsman: The Golden Circle
The agency created two transparent display-based attractions using custom-designed hardware. The first showcased the Kingsman X Tag Heuer smartwatch. The second provided customers with an interactive mirror, opening up the store’s wider collection in a digital format.
It has also installed an interactive mirror in the form of a 55” monitor disguised as a functional mirror in the changing room. When revealed by the user, the interface displays the full range of clothing and accessories.
And there is a smartwatch showcase where a screen conceals a glass display with the image of a safe combination lock. Through user interaction, the safe can be unlocked and the smartwatch inside revealed.
Tom Le Bon, head of video, Candyspace said: "It was a pleasure to be involved in a project for such a prestigious and cool collaboration of brand and franchise."