Tamara Ecclestone’s baby skincare range Fifi & Friends appoints Media Bounty to lead latest social campaign

Fifi & Friends is taking a playful slant on the realities of parenting in its latest campaign.

Commercial consultancy Romelle Swire has hired Media Bounty to lead on creative, content strategy and production for Tamara Ecclestone’s baby skincare range, Fifi & Friends.

Media Bounty will be bringing to life a hero content campaign for YouTube, Facebook and Instagram, with the first creative - ‘Life Behind The Lens’ - taking a playful slant on the reality of parenting. Influencers will also be employed to amplify the core message at the start of 2018.

Ayo Ogunde, head of digital strategy and e-commerce at Romelle Swire, said: “We were looking for an agency that could not only challenge us but also collaborate with our existing ecosystem of agency partners. Media Bounty’s enthusiasm and insights enabled them to present creative territories that really bring to life the fun-loving nature of Fifi & Friends. We are now in the process of producing this content with them and can’t wait to share it with the world across our key social channels.”

Matt Webster, co-founder of Media Bounty, said: “Fifi & Friends is easy to understand as a brand, with clear character and values, which is crucial in this highly competitive sector. This made the development of hero content and an overarching series of content themes – which can be challenging for brands – a whole lot simpler. Of course, it always helps to have a team like Romelle Swire’s that care so much about their brand and really understand where they’re going and what they need to do to get there. We’re more than chuffed to be a part of that journey.”

Media Bounty is based in London, working with clients including Palmer’s, Plenty, Luxardo, Tena, DDD Group and Heinz.

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