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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

KFC launches $10,000 anti-tech 'internet escape pod' in holiday season stunt

KFC has been going all out with its festive PR stunts this year

KFC has come up with a novel way of escaping the never ending cycle of Black Friday emails and seasonal humble brags in the form of a $10,000 'internet escape pod'.

The brand is touting the one-of-a-kind steel structure, which comfortably fits up to four adults, as a "true respite" from Cyber Monday deal reminders, the relentless desire to check Facebook and Instagram and the constant streaming of Christmas songs.

“We've come up with several technologically advanced, creative experiences for our customers and fans this year. But even we feel the burden of technology during the holiday season. So we decided to go in the opposite direction and create an anti-technology product, using technology, to help one lucky buyer literally escape the holiday chaos,” said George Felix, director of advertising for KFC US.

Only one pod is available for purchase. It made from steel and covered in enamel paint, and comes reinforced with eight-pound high-density architectural foam, meaning wi-fi signals are blocked.

KFC has been going all out with its festive PR stunts this year, having also unveiled a series of tree decorations for chicken connoisseurs that include drumstick baubles, a wing and a bucket of fried chicken.

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