Creativity

Business on the Move: Starbucks, Nando's, Deutsche Telekom and more

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By Jessica Goodfellow | Media Reporter

November 17, 2017 | 6 min read

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Agency wins

Starbucks has appointed Iris to lead its creative account in Europe, Middle East and Africa following a competitive pitch. The process was led by Creativebrief.

Starbucks has appointed Iris to lead its creative account in Europe, Middle East and Africa

Starbucks has appointed Iris to lead its creative account in Europe, Middle East and Africa

The agency’s first work for the coffee brand will launch next year and run across 41 markets. This is the first time that Starbucks has consolidated its creative duties for EMEA into a single agency. 72andSunny handles the brand's global advertising, but remains unaffected by the appointment of Iris.

Nando's has appointed Livity to its creative roster to develop its employment and social impact strategy, with a view to maintaining and growing Nando's position as one of the leading youth employers in the UK. There is no incumbent on the account.

Australian health insurance company iSelect has appointed The Royals as its integrated creative agency following a competitive pitch.

The Royals will be responsible for a media-neutral marketing strategy, including above-the-line, social, digital, content and one-to-one advertising.

Bauer Media Group’s online product comparison brand, Comprigo, has appointed Caliber to handle its digital marketing activity following a three-way pitch.

As part of a six-figure partnership, Caliber will manage the brand’s online presence including SEO, design and digital marketing across Europe, Asia, North and South America. The roll-out will be driven by teams from the agency’s UK offices in London and Edinburgh, working closely with Comprigo’s executive team in Germany.

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Simplot has appointed J Walter Thompson Melbourne to manage the advertising account for its John West brand following a competitive pitch.

The appointment means JWT Melbourne is now responsible for Simplot’s entire brand portfolio including the Leggo’s, Birds Eye, Lean Cuisine, I&J and Chicken Tonight brands. JWT is responsible for creative, brand strategy, shopper and social.

Spirit of Harrogate, owner of premium gin and vodka brand, Slingsby, has chosen Enjoy Digital to support its growth through the creation of a new website.

Bear Grylls Survival Academy has appointed creative marketing communications agency, Peppermint Soda, to handle its digital advertising.

The marketing consultancy will run multiple integrated campaigns over the next 12 months, joining up social advertising with social content, interactive website content and the courses themselves.

Amplifon, the hearing aid retailer, has selected SapientRazorfish as its global agency of record for digital strategy and user experience.

The agency has already been working on digital projects focused on Amplifon’s websites, social media and digital governance, and this agreement further demonstrates Amplifon’s commitment to digital business transformation (DBT).

Indian dairy brand, Paras Dairy has entrusted DDB Mudra Group with its creative duties.

As its creative agency, DDB Mudra Group will be responsible for the brand’s creative strategy and execution. At DDB Mudra, Paras will be managed by DDB Mudra North and will be led by its president and managing partner, Vandana Das.

Y&R New York has been appointed the agency of record in the US for Japan’s largest airline, All Nippon Airways (ANA). It represents the first AOR assignment that ANA has awarded to a US agency.

Y&R New York will handle a broad scope of marketing activities, starting with major brand and category research, as well as brand strategy positioning and creative development.

Amplifon has selected SapientRazorfish (SR_) as its global agency of record for digital strategy and user experience. SR_ has already been working on digital projects focused on Amplifon’s websites, social media and digital governance, and this agreement further demonstrates Amplifon’s commitment to digital business transformation (DBT).

Reviews

Deutsche Telekom has overhauled its media agency structure that will see the brand take its media strategy in-house and split its estimated €650m (£583m) pan-European account into five lots rather than relying on one big media agency for all of its needs.

The five areas include media strategy and steering; campaign planning and media buying; programmatic operations,; search and affiliate marketing; and media analytics.

WPP’s Group M has been awarded campaign planning and media buying in 11 of Deutsche Telekom’s 13 markets. Group M was already the incumbent in many of those territories.

ID Comms worked alongside the company in revamping its media agency structure.

Agency Launches

Juliet, a new independent creative shop, has just launched in Toronto. Ryan Spelliscy, co-founder and chief creative officer of Toronto’s newest shop who was previously at JWT Toronto said that the agency is made up of creative strategists, writers, designers, producers, media planners and other rebellious minds, that attaches to a company's existing infrastructure through creative thinking.

Juliet, named after the Shakespearian character, has attracted clients large and small in both the US and Canada including Coca-Cola and Lyft.

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