Take a Grab, you must, as ride-hailing company launches Star Wars campaign with Walt Disney

Southeast Asian ride-hailing unicorn Grab has announced a new partnership with The Walt Disney Company to promote the new Star Wars: The Last Jedi movie.

The partnership will see Grab users across Singapore, Malaysia, Philippines, Thailand and Vietnam offered the opportunity to opt-in and pick a side that they will fight for. Users who opt-in will see their app reskin to their chosen side for five weeks, where the Grab vehicle icon in-app will transform into Star Wars vehicles.

In addition, for every ride users take with Grab, they will move one step closer to redeeming exclusive Star Wars premiums, tickets to the private movie screening of the movie and a grand prize of an all-inclusive trip for two to the world’s largest Star Wars memorabilia museum Rancho Obi-Wan in San Francisco.

There will also be weekly battle challenges between 'The Resistance' and 'The First Order', where only the winning side will unlock special prizes such as a Sphero Droid and Lego Set.