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WATCH ON DEMAND FROM 25 Jan 2021
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How brands can engage with Generation Z

As consumers are bombarded with endless content, marketers have their work cut out for them, trying to capture attention in new and innovative ways. Now with Generation Z, the generation born after millennials, coming to the fore the task is getting even trickier.

According to research, by 2020 Gen Z will account for 40% of all consumers but, a recent study from Attest shows 75% of Gen Z consumers have an ad blocker installed, are twice as likely to not watch live TV and trust bloggers more than brands.

So, how can brands cut through?

In this webinar, Marino Fresch, Eventbrite marketing director, UK & Ireland, joins The Drum and Attest to discuss Gen Z media habits and how they differ from previous generations; what Gen Z really think of ‘iconic’ ads; what Gen Z wants from brands and which brands are already winning.

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