The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

November 16, 2017 | 1 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

As consumers are bombarded with endless content, marketers have their work cut out for them, trying to capture attention in new and innovative ways. Now with Generation Z, the generation born after millennials, coming to the fore the task is getting even trickier.

According to research, by 2020 Gen Z will account for 40% of all consumers but, a recent study from Attest shows 75% of Gen Z consumers have an ad blocker installed, are twice as likely to not watch live TV and trust bloggers more than brands.

So, how can brands cut through?

In this webinar, Marino Fresch, Eventbrite marketing director, UK & Ireland, joins The Drum and Attest to discuss Gen Z media habits and how they differ from previous generations; what Gen Z really think of ‘iconic’ ads; what Gen Z wants from brands and which brands are already winning.

Generation Z Sponsored Technology

Content created with:

Eventbrite

A global platform that allows anyone to create, share, find and attend events that fuel their passions.

Find out more

Attest

Attest is a consumer research platform that enables brands to make consumer understanding a competitive advantage via continuous insights. By combining unparalleled...

Find out more

More from Generation Z

View all