Tatti Lashes, the beauty brand fronted by Khloe Kardashian and worn by celebrities including Nikki Minaj, Paris Hilton and Christina Aguilera, has signed Manchester-based agency Return to take charge of their paid search campaigns and help to drive ROI from their online presence.
The lashes brand, created with makeup artists in mind, is positioned as an affordable, luxury product. With the global cosmetics market on the rise, Tatti Lashes is the latest beauty brand to provide a more accessible makeup offering, with the industry – like the ‘fast fashion’ industry before it – increasingly targeting online sales.
Ryan Barton, digital director at Tatti Lashes, said: “Having worked within the industry for a number of years, I have only ever heard good things about Return from both past and present employees. After our initial meeting with the team, we were really confident that Return can help us achieve our goals and objectives."
Return, founded in 2008, has been appointed by a number of clients in the ‘fast fashion’ and beauty sectors this year, including In the Style, Skinny Dip, Couture Club and Butterfly Twists.