US Creative Work of the Week: USPS holiday spot shows that the biggest gift can be something small

USPS holiday campaign

The US Postal Service (USPS) is getting some love from The Drum's readers as it relates to the holidays.

This year’s USPS holiday campaign, 'Biggest Gift' by McCann New York, shows a holiday getting brightened through the efficient work of the postal service.

In the ad, we see a sad boy with his teddy bear on the swing during winter. The bear is worn and his nose has fallen off, and the parents see how the boy is down because of it. They order something online, which is then seen being shipped through the system and arriving at the family's door. When the boy opens the gift from under the tree and sees a new nose, his face brightens with a huge smile.

The spot brings the idea of gifts being memories, and this boy's Christmas being made complete by this one small gift.

The spot emphasizes USPS’ reliability and timeliness during the busiest time of year and continues to emphasize the new delivery platforms by the USPS, including informed delivery that allows senders to digitally preview their household’s incoming mail, and package tracking on mobile.

The voice-over is the United States Postal Service Postmaster General Megan Brennan, and the main character is Jeremy Maguire, a recurring character from Modern Family (Joe).

Its simple message with a warm and fuzzy holiday tone helped make it the US Creative Work of the Week as voted for by our readers.

See the full spot by clicking on the Creative Works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

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