The Drum Awards for Design 2022

Live in - hours - minutes

Samsung losing share in China’s smart phone market as local brands dominate

Samsung’s market share in China’s smartphone market is predicted to drop below 2% in Q4 2017, according to a report by market research firm Strategy Analytics.

Samsung was ranked ninth in China with a 2% share of the market in Q3, however, this is predicted to drop to 1.6% in the last quarter of the year, as the market leaders grow their share.

The Chinese smartphone market, which is the world’s largest, is currently dominated by Chinese brands, with market leader Huawei, followed by Oppo, Vivo and Xiaomi. These brands account for a combined share of 66% of the market.

Apple is currently in fifth place with 7% of the market, however, this share is expected to grow with the release of the iPhone X with Strategy Analytics predicting it could secure around 10% market share.

Despite its performance in China, Samsung remains the global smartphone market leader ahead of Apple. The brand recently launched a new campaign promoting the superiority of its smartphones over rival Apple.