Online food takeaway service Foodpanda has rolled out a global campaign to woo its customers by highlighting the excitement that surrounds the first bite of food.
The campaign 'The First Bite' isolates the characters and dishes on a solid background to allow the viewers to focus on the food, the facial expressions, and the new brand tagline, “Take the first bite.”
The campaign is now live in Malaysia, and is being displayed across all online channels, namely social, display and CRM.
The campaign was fully executed in-house, from conception to production, in collaboration with renowned photographer Robert Wunsch and director of photography Jonas Winter-Scholz.
Julian Dames, global chief marketing officer at Foodpanda said: “We launched a global campaign with a consistent look and feel throughout our markets and channels, highlighting one significant message: the universal experience of the first bite. Every interaction with food is a delight, but there is something about that very first bite that makes the experience all the greater, and we wanted to portray just that.”