Cards Against Humanity, the politically incorrect board game, has pulled the rug out from underneath Donald Trump with its latest stunt – a crowd sourced buy-out of acres of land across America’s Mexican border from which Trump’s long promised but as yet undelivered great wall could one-day rise.
In return for a mere 15 bucks, Americans can play their part at undermining the $20bn barrier in addition to receipt of an illustrated map of their newly acquired land, a certificate vowing to fight the wall, new cards and other unspecified ‘surprises’.
Outlining their novel approach to stymie the US president, the card maker wrote: “Donald Trump is a preposterous golem who is afraid of Mexicans. He is so afraid that he wants to build a twenty-billion dollar wall that everyone knows will accomplish nothing. So we’ve purchased a plot of vacant land on the border and retained a law firm specializing in eminent domain to make it as time-consuming and expensive as possible for the wall to get built.”
The initiative has clearly struck a chord with players with all 150,000 available slots selling out within days of being put up for sale. It follows other similar brand campaigns from the likes of fashion brand Diesel, which called on politicians to 'make love not walls'.
Cards Against Humanity has a history of mockery, publishing a radiant pink and stupefyingly expensive iteration of its popular board game to raise awareness of the so-called ‘pink tax’ in which products geared toward women such as razors and shampoo cost more than their male equivalents.