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Brands join in celebrations after Australians vote for marriage equality


By Danielle Long, Acting APAC Editor

November 15, 2017 | 14 min read

The social media feeds of Australian brands are a wash of rainbows today (15 November) after the nation’s people voted yes to legalising same-sex marriage.

Coca-Cola same sex marriage

Australian brands, including Coca-Cola, have celebrated Australia's vote result to support same-sex marriage

The result of the historic Marriage Equality postal vote was announced today in Australia revealing 61.6% of those who voted supported a change to the law to allow gay couples the right to get married.

However, despite the result, the vote is non-binding and it will now fall to the Australian Government to determine whether it will pass legislation in line with the result.

A bill to change the law was introduced into the Senate today and Australian Prime Minister Malcolm Turnbull said his government would aim to pass the legislation by Christmas.

Australian brands have taken to social media to express support for the vote and the decision. It comes after a divisive campaign in the lead-up to the vote, which saw many brands shy away from the debate. Coca-Cola was one of only a handful of brands to take a strong stance of support for marriage equality, along with Airbnb and a number of youth publishing brands.


The answer is YES #SSM2017

A post shared by Coca-Cola Australia (@cocacolaau) on


A post shared by Qantas (@qantas) on

Tourism Australia



We did it, Australia! #LoveWins #LOVEisLOVE

A post shared by Starbucks Coffee Australia (@starbucksau) on


Sydney Opera House

Australia votes YES ️‍ #MarriageEquality

A post shared by Sydney Opera House (@sydneyoperahouse) on



A post shared by AFL (@afl) on

Commonwealth Bank of Australia

Marie Claire



A post shared by Levi's Australia & New Zealand (@levis_anz) on

General Pants

#loveislove @drmartensaunz #drmartens #sparkle #boots #comingsoon #generalpants

A post shared by General Pants Co. (@general_pants) on

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