Brands join in celebrations after Australians vote for marriage equality
The social media feeds of Australian brands are a wash of rainbows today (15 November) after the nation’s people voted yes to legalising same-sex marriage.
The result of the historic Marriage Equality postal vote was announced today in Australia revealing 61.6% of those who voted supported a change to the law to allow gay couples the right to get married.
Australian brands, including Coca-Cola, have celebrated Australia's vote result to support same-sex marriage
However, despite the result, the vote is non-binding and it will now fall to the Australian Government to determine whether it will pass legislation in line with the result.
A bill to change the law was introduced into the Senate today and Australian Prime Minister Malcolm Turnbull said his government would aim to pass the legislation by Christmas.
Australian brands have taken to social media to express support for the vote and the decision. It comes after a divisive campaign in the lead-up to the vote, which saw many brands shy away from the debate. Coca-Cola was one of only a handful of brands to take a strong stance of support for marriage equality, along with Airbnb and a number of youth publishing brands.
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Westpac has long been a supporter of equality in all its forms for our customers, employees and all Australians. We welcome the result of the postal vote that sees over 61% of Australians who took part voting 'yes' to marriage equality, and see it as a positive step forward. #marriageequalityaustralia #voteyes #diversitymatters
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Commonwealth Bank of Australia
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