The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
It's no surprise that this week sees three Christmas ads enter the chart with the big day now less than six weeks away.
Taking the number one spot is the most anticipated Xmas ad of the year, John Lewis' Moz the Monster from Adam&EveDDB. With a sampling from Elbow's Golden Slumber, what starts out to be a terrible situation for the young boy with a monster under his bed, turns out to be a unforgettable friendship between the pair. The ad received lukewarm reactions, with people on Oxford Street claiming they "don't get it".
Making it in at number four, is Asda's Christmas helping of Fleetwood Mac, 'Don't Stop' and Charlie and the Chocolate Factory-esque ad (Saatchi), along with Boots (Ogilvy & Mather) at five, with a nostalgic tale of two sisters over four decades, as they exchange gifts.
Brand: John Lewis
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: M&s Food – Autumn Food: Let’s Feast
Agency: Grey London
Brand: Simply Be
Artist: Fleetwood Mac
Campaign: Christmas Imaginarium
Campaign: Show Them You Know Them
Agency: Ogilvy & Mather
Agency: Fcb West
Campaign: By Kourtney Kardashian
On The Regular
Brand: All Things Hair (Unilever)
Campaign: Beat Hair Boredom
Artist: Too Many Zooz
Brand: Google Pixel 2
Artist: Sofi Tukker
Campaign: Iphone X Is Here
// Featured in this article
Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the micr...Find out more