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Adam&EveDDB Creative Shazam Chart

UK Top Shazamed Ads: John Lewis push into the chart's top spot with Xmas ad

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By Dani Gibson, Senior Writer

November 14, 2017 | 3 min read

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

It's no surprise that this week sees three Christmas ads enter the chart with the big day now less than six weeks away.

Taking the number one spot is the most anticipated Xmas ad of the year, John Lewis' Moz the Monster from Adam&EveDDB. With a sampling from Elbow's Golden Slumber, what starts out to be a terrible situation for the young boy with a monster under his bed, turns out to be a unforgettable friendship between the pair. The ad received lukewarm reactions, with people on Oxford Street claiming they "don't get it".

Making it in at number four, is Asda's Christmas helping of Fleetwood Mac, 'Don't Stop' and Charlie and the Chocolate Factory-esque ad (Saatchi), along with Boots (Ogilvy & Mather) at five, with a nostalgic tale of two sisters over four decades, as they exchange gifts.

Shazam Chart

Adam&EveDDB Creative Shazam Chart

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Shazam Entertainment

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a...

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