Starbucks has appointed Iris to lead its creative account in Europe, Middle East and Africa following a competitive pitch.
The agency’s first work for the coffee brand will launch next year and run across 41 markets.
“We are excited to begin our work with Iris,” said Maria Sebastian, senior vice president, brand for Starbucks Europe, Middle East and Africa.
“[It is] a best in class creative agency who demonstrated during this process the opportunity we have to celebrate our coffee leadership, community values, and tell our brand story, across such a fantastically diverse region.”
This is the first time that Starbucks has consolidated its creative duties for EMEA into a single agency. 72andSunny handles the brand's global advertising, but remains unaffected by the appointment of Iris.
It comes just months after KFC's contested digital and CRM business was moved to Iris, resulting in the agency ending its five-year relationship with Domino's.