Singapore has been named as the host of the hub for the Oath (AOL and Yahoo) creative shop RYOT Studio.
Oath has announced the launch of RYOT globally, which is a new expanded version of a business it bought last year. RYOT was originally brought on by the digital behemoths as a virtual reality specialist but it has launched a specialist unit within the business RYOT Studio which acts as a global creative content studio.
Singapore will be the hub for the region but the new RYOT Studio offices will also exist across 14 countries, including Australia, Brazil, Canada, France, Germany, Hong Kong, India, Italy, Japan, Singapore, Spain, Taiwan, the UK and the US. According to the announcement, it is a division of RYOT, which also sits as part of Oath’s house of media and technology brands.
“With continued growth in mobile, content marketing will be the key to successfully building the brands of the future,” said John DeVine, chief revenue officer, Oath. “RYOT Studio is at the forefront of this disruption, helping top agencies and brands build deeper relationships with consumers with brilliant content marketing.”
The idea of the new unit is not to replace agencies but to work alongside them to create content for the right audiences and channels, using its close link to new tech as an innovation unique selling point.
A key part of RYOT Studio will be helping brands create content for Oath media platforms, such as Huffington Post, Yahoo News, Yahoo Finance, Tumblr, TechCrunch, Flickr and Engadget.