Publicis Health is on an expansion drive after acquiring specialist communications agency the PlowShare Group, which devises marketing campaigns for charities and government bodies to progress social issues and good causes.
Since its formation 20 years ago PlowShare has grown to become the largest such agency in the US with a client list that includes the American Red Cross, Centers for Disease Control and Prevention and the World Wildlife Fund.
Nick Colucci, chairman & CEO, Publicis Health, commented: “PlowShare's mission of harnessing the power of communications for social good neatly dovetails with Publicis Health's vision to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good."
Jeff Boal, PlowShare president & founder added: "We strongly believe that media and communications have the power to do good and improve and save people's lives, which wholly aligns with Publicis Health's vision to do good.”
PlowShare undertakes media buying, PR, social media, creative, partnerships and multicultural placement on behalf of its clients – with a focus on social good paid and public service announcement media placements.