As the proliferation of content delivery systems continues to expand, so too has The Drum’s ability to deliver its content to readers, with the development of a Facebook messenger bot, released this week.
The Facebook bot has been developed by OgilvyOne, with the process being led by experience planning partner, James Whatley and can be added to a Facebook Messenger profile simply by searching for The Drum on the messenger platform, or messaging The Drum on its Facebook page.
It features the ability to deliver via Facebook, the latest news, features, interviews and insights posted to The Drum Website daily, whenever the user needs it.
The release coincides with The Drum’s Botumentary which discusses the rise and uses of bots by media companies to deliver content, grow audiences and monetize around them as well. The film will be released later this week following a preview screening being held at Ogilvy & Mather’s Sea Containers offices in London.
Commenting as part of the Botumentary, Whatley explained: “The one thing we say about bots is that they are a branded experience in a platform consumer’s trust. So, when it comes to news organisations, if they’re pushing out headlines or news alerts and so on, consumers are spending more and more of their time within messenger apps, be that WhatsApp, Messenger, Line, WeChat, and having a presence in these messaging apps is actually super important to news organisations because that’s where their consumers are spending their time and so I would say that actually for keeping your readers regularly informed, using a messenger app bot is probably a good way to do that.”