GE, Adidas Japan and Pepsico shortlisted for Creative Works digital category in The Creative Awards

Creative Works compete across four categories within The Creative Awards

A GE campaign that ‘turned’ overlooked stars of science into ‘real stars’ depicting real female scientists; a city marathon, created by Adidas Japan, without stopping at a single traffic light in the world’s most populous city, Tokyo, are just some of the campaigns shortlisted in The Creative Awards Creative Works digital category.

The Creative Works is set to feature as part of The Drum Creative Awards, with four categories recognising the most celebrated work entered into The Drum’s own gallery of creative work over the last year.

Every week hundreds of new campaigns are submitted to the Creative Works section of The Drum website and then rated by the readers. The shortlist is selected by The Drum readers and editorial team.

Shortlist - creative works digital campaign of the year:


Hasan & Partners: Plan International - maternity wear for a 12-year old

BBH London: St John Ambulance - CPR Baby

Creature of London: The Green Party - #CHANGETHEGAME


TBWA\HAKUHODO: Adidas Japan: Green Light Run Tokyo

Ogilvy and Mather Japan: Sony Music Japan - Headbanging Activated Website

Proximity BBDO: Pepsico - Pinball Cricket


BBDO New York: GE : Unseen Stars

BBDO San Francisco: Whistle Pet Tracker - Spot the Dog

Follow this link to the Creative Works design work of the year nominations.

The Drum Creative Awards celebrate innovation and strive to give the industry a platform to shine. You can find out more about these awards on the event website.

The award ceremony will take place on Thursday November 30 at the Emirate's Stadium, London, tickets can be purchased here.

Sponsors for this year’s event are: Facebook, One Minute Briefs, Creative Equals, The Drum Network, The Drum RAR and TINT.

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