Barclays UK rolls out a campaign enlightening people about digital safety

Barclays UK rolls out a campaign enlightening people about digital safety

Barclays UK has rolled out a campaign to enlighten people about online fraud and cybercrime this Christmas.

The film opens with an ad which features 'Supercon' , a toy which has a jet-pack, disc-cannon and is priced at £1.99. Supercon suddenly starts speaking and says: "You know what, I can't do this. It's all rubbish. Its a scam. If you order me, you get nothing." He enlightens people that while ordering, people should check for the padlock and if its not there then the website could be fake.

Barclays in a statement wrote that fraud and cybercrime now account for around half of all recorded crime, costing the UK £11bn per year. The problem is that people don’t understand what they need to do to stay digitally safe. And at Christmas the issue is especially acute – with 1 in 96 of all online transactions being fraudulent during Christmas 2016.

The campaign will run across TV, vod, social, ooh and digital display.

Claire Hilton, Barclays UK marketing director, said: "The Supercon campaign is the next phase of our £10m commitment to helping the UK stay safe online, announced earlier this year. While people are scouring the internet to pick up this season’s must-have toy, criminals are getting ready to pounce on anyone who lets their guard down.

"We want to help the UK to beat the fraudsters this Christmas by reminding everyone to look out for ways to keep themselves safe, such as the padlock symbol on retailers’ payment pages, plus checking the seller is genuine.”

Barclays: Supercon

Added 13 November 2017
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