Brands with purpose deliver growth. As the marketing industry continues to explore its place in the future, this is one mantra that is being embraced by the creative industry driving to affect positive change in the world.
That is why the Marketing Can Change the World Awards is introducing a new category, the Creative Good Award, to the 16 categories that already celebrate the best work across the purpose led marketing field.
The stellar examples of effective creative that is making a real world changing impact is chosen from all the social good/cause related work featured in The Drum's Creative Works segment, with the winner selected by the creative works editor, Kyle O’Brien and senior reporter of creative content in Europe, Katie Deighton.
O'Brien said: "More and more agencies and brands are using their marketing dollars to make a difference in their communities and for society in general. As they do, the quality of the creative for those campaigns for good gets better and better, and the causes they support are more important than ever – racial and gender diversity, equality issues, bullying and other hot-button topics.
"These awards help call out the best of the efforts of those brands and organizations to help move the needle on important societal issues, showing that doing good can be good for business as well.
"While picking finalists was a difficult task because of the high level of work, The Drum is proud to feature those who have championed causes greater than themselves."
For a full list of the nominations, please click here.
The Marketing Can Change The World Awards aims to show of what the industry can produce and do, if you bring together the brilliant minds of creatives and marketers. Tickets for the event on Thursday 16 November at the Imagination offices, London, can be bought here.
The awards are part of Do It Day, which will start as a fringe week from Monday 13 November, wrapping up with the event and Marketing Can Change The World Awards on Thursday 16 November.