An advert for Condé Nast Traveller displayed in its Glamour magazine stablemate has been banned by the Advertising Standards Authority (ASA) over its "socially irresponsible" use of an "unhealthily thin" model.
In its ‘Postcard of the Day’ the travel title photographed a windswept model gazing out to sea from a beach with the intention of encouraging Glamour readers to sign up for their own e-postcards.
A sole complaint lodged when the campaign ran back in June sparked an ASA investigation which has now led to the advert being banned from re-appearing in its current form.
In a statement a spokesman for the ASA said: “We acknowledged that the ad was for a travel magazine and that its focus was not supposed to be on the model or her clothes; however, we considered that the model was the focal point of the image, therefore we concluded that the ad made the model look unhealthily thin and that the ad was irresponsible.”
In its defense Condé Nast Publications had contended that their model was ‘naturally slim’, ‘in proportion’ and displayed ‘no protruding bones’ and was merely employed in order to ‘entice’ readers into downloading its Traveller magazine app.
Last week Condé Nast confirmed that it would cease the print publication of Teen Vogue.