Gravity Road has named Seb Royce, founder of Glue, as its new executive creative director.
The London-based indie creative agency has brought in Royce, who left Glue Isobar in 2012, to lead the creative department, which will also invest in editorial and tech. Royce will work alongside creative director Shruti Veeramachineni and will continue to work on the family history app start-up, Kindeo.
At Glue, he acted as executive creative director until his departure, which led to him joining video content distribution company Rockabox in 2013. He went on to work at PR consultancy Freuds until August 2016.
Mark Eaves, co-founder of Gravity Road, said: “Seb's a proven creative entrepreneur. Having him join the next stage of Gravity Road’s journey is something special.”
Eaves' co-founder, Mark Boyd, added: “There are very few creative leaders who get distribution thinking too. He is a great cultural fit and we’re thrilled to have him on board."
Royce said: “I love what Gravity Road are doing. The way the team operates and the nature of the work they deliver feels genuinely progressive. And they're all great people too."