Creative work of the week APAC: ANA taps influencers to showcase Japan and its brand
The winner of this week's creative work of the week in Asia Pacific is All Nippon Airways, which tapped five influencers to create videos and photo posts for YouTube and Instagram on their experience in Japan.
Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan after crowdsourcing ideas from friends to explore different parts of the country and take part in an exciting Instagram challenge, all while filming a travel vlog to sum up their experience.