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The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

Mind and Nabs want you to talk about mental health in the work place

Photo by Bronac McNeill

A report issued by prime minister Theresa May in October found that a staggering 300,000 people with a long-term mental health problem lose their job every year. Paul Farmer, the chief executive of charity Mind and one of the authors of the report, reported his own shock at this statistic.

To tackle the problem, Mind has teamed up with Nabs to challenge industry experts to work at destigmatising mental health in the work place at The Drum's Do It Day on 16 November. For this challenge, a team of marketing experts is reaching out to professionals in the advertising industry to ask them to share their mental health experiences, and encourage others to do the same.

They're asking anyone who works in the marketing industry to fill out the survey here anonymously. The questions will focus on how respondents' mental health has been over the last 12 months and how they are managing it in the work place. Those who answer the questions will also be asked how senior members of staff help someone who is suffering.

The results of the survey will be used to help Mind and Nabs further understand the differing support structures in the industry, and how these can be improved.

This is only one of the things that will be taking place at Do It Day on 16 November. Other marketers around the world will be working on a number of other briefs and ideas generated at the Do It Day Hack around the theme of mental health for instance Calm is working to improve the conversation about mental health amongst men and Best Beginnings is working to create a community on social media for young mothers.

These are a just a few examples of the eight challenges taking place around the world at Do It Day – you can find out about the rest here.

In the run up to the annual event, The Drum has launched a series of videos with Kathleen Saxton, founder of Psyched Global, offering tips for professionals on how to handle mental health issues at work. You can catch these on The Drum’s Facebook page.

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