Tesco has commenced its Christmas ad drive with a TVC shining a spotlight on the human moments behind the preparation of the hallowed festive turkey.
The retailer is looking to show the many ways in which the season is celebrated – with its turkey at the core of the proceedings. An additional social good play will see the company donate £1 for every fresh turkey sold to food charity partners FareShare and The Trussell Trust.
The ad called 'Turkey, Every Which Way' lasts 60 seconds and will run across multiple platforms. It marks the start of the Everyone's Welcome campaign.
Spearheading this activity is also the brand's annual food collections that look to redistribute food throughout local communities, particularly the needy.
Alessandra Bellini, chief customer officer of Tesco, said: “This year, our campaign will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all. We want our customers to know that however they choose to do Christmas, and no matter what they need, we can help – Everyone’s Welcome at Tesco.”
Lindsay Boswell, chief executive of FareShare, added: “Christmas is the one time of year that brings everyone together however, FareShare is seeing an increased demand to support charities who help people experiencing food poverty or who are alone at this time of year. This generous initiative from Tesco is perfect timing - it means we can help 6,700 charities across the country to continue providing food and life-changing services to those in need this Christmas."
The donation scheme will run from 6 November to 25 December.
Vote for the ad below in The Drum’s Creative Works.