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The Drum

Not On The High Street extends 'Thoughtful Gifts' push for Christmas

Not On The High Street is encouraging Christmas shoppers to use their memorable family anecdotes to inspire thoughtful gifting.

Working with Mother, the online marketplace has launched three seasonal tongue-in-cheek ads telling the story of a mother, a teenage boy and a grandmother who all deserve something thoughtful this Christmas.

“Our campaign takes a lighthearted view on family moments which warrant a little extra thought going into the gifts we give for the people who really matter, in particular those occasions which leave a lasting impression,” explained Sarah Atkins, brand and creative director at Not On The High Street.

“We have over 5,500 small creative business partners across the UK who create truly bespoke gifts…we are proud to say they make it possible to find that truly unique, thoughtful gift for the people that mean so much to you this Christmas.”

Mother creative director, Larry Seftel, added viewers should “see something familiar” in the subtleties of the stories.

The integrated campaign launches today (Sunday 5 November) with slots during Paddington, ITV’s X Factor and Channel 4’s Gogglebox Celebrity Special. The ads will run until 21 December across TV, digital, online and social media.

Watch all three videos in the Creative Works box below:

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