Geoffrey the Giraffe turns part-time reindeer in Toys R Us Christmas campaign

Toys R Us has unveiled a Pixar-esque Christmas campaign with brand ambassador Geoffrey the Giraffe the star of the show.

Unlike previous efforts, this year’s campaign doesn’t follow a family visiting a Toys R Us store but instead features Santa alongside Geoffrey.

“Animated graphics are highly advanced, and we felt Geoffrey deserves to reach the hearts and minds of a brand new generation in a new, modern format,” said Mike Coogan, Toys R Us marketing and e-commerce director.

The classic Toys R Us jingle remains in place for this year’s festive push with Coogan revealing research played a part in keeping what the public consider an “iconic tune”.

“It will continue to play a very important role in this new story,” Coogan said.

This week we have already seen Christmas ads from Asda, Lidl, TalkTalk and more with the likes of Marks and Spencer and John Lewis expected to break within the coming days.

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