Toys R Us has unveiled a Pixar-esque Christmas campaign with brand ambassador Geoffrey the Giraffe the star of the show.
Unlike previous efforts, this year’s campaign doesn’t follow a family visiting a Toys R Us store but instead features Santa alongside Geoffrey.
“Animated graphics are highly advanced, and we felt Geoffrey deserves to reach the hearts and minds of a brand new generation in a new, modern format,” said Mike Coogan, Toys R Us marketing and e-commerce director.
The classic Toys R Us jingle remains in place for this year’s festive push with Coogan revealing research played a part in keeping what the public consider an “iconic tune”.
“It will continue to play a very important role in this new story,” Coogan said.