Lidl UK unveils Christmas campaign with the aim to engage various festive personalities

Lidl UK has unveiled an integrated Christmas advertising campaign to promote its new seasonal range, 'Every Lidl Thing For Christmas'.

The campaign conceptualised by TBWA\London has rolled out three 21-second TVCs that feature various festive personalities such as Mince Pie Maverick, Cavalier Carvers and Double Dippers.

The campaign will run until Christmas and the run up to New Year with a total of eight spots featuring other festive personalities such as a Visiting Vegetarian, a Cheeseboard Champion, a Tipple Technician and a Pudding Perfectionist celebrating all the quirks of Christmas dining. The campaign will run across TV, radio, press, online, digital outdoor and social.

Claire Farrant, advertising and marketing director at Lidl UK, said: “Our campaign ‘Every Lidl Thing For Christmas’ has been developed to showcase the fantastic breadth of food and drink we have for the UK customer at Lidl.

"Each Christmas tribe is paired with a Lidl product, demonstrating how we are offering everything anybody could want for this Christmas, and always at unbeatable value.”

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