Possible and Wunderman swap senior talent post-merger

Daplyn joins Possible from sister agency Wunderman where he was most recently UK managing director

Possible and Wunderman have swapped senior management talent four months after holding company WPP merged the two digital agencies.

After four years at Wunderman, most recently as UK managing director Chris Daplyn has stepped into the role of UK chief executive of Possible, which continues to operate as a standalone brand within Wunderman.

Daplyn has taken up the role immediately and will oversee the UK business, which includes responsibility for offices in Budapest and Poland.

He replaces Neil Miller, who has moved into a wider team position working with WPP chief revenue officer George Rogers.

To bridge the gap left by Daplyn's exit from Wunderman, Possible's managing director Jo Hagger, who joined the agency just four months ago, will take up the role of managing director for Wunderman's UK business.

Darin Brown, chief executive EMEA of Possible, said: “I am thrilled to welcome Chris to the team. He’s a strong and personable leader with a lot of ambition and passion for the Possible brand. His energy and experience will be incredibly valuable as we continue to grow and serve our clients digital needs. It’s also a fantastic opportunity for Neil, so I want to say a massive thank you for his stewardship and wish him all the best for the future.”

Pip Hulbert, chief executive UK at Wunderman, added: "Jo will be a fantastic addition to the agency and I look forward to seeing her replicate some of her recent successes here at Wunderman. These moves solidify our partnership with Possible."

The merger between the two agencies earlier this year created a group of 9,200 people and 200 offices.

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