P&O Ferries targets budget-conscious staycationers with ‘fuel back’ offer
P&O Ferries has launched a ‘fuel back’ offer to capitalise on the trend towards staycation motoring holidays in the UK. Customers can now claim £15 worth of fuel back when they book a P&O ferry from Dover to Calais, Cairnryan to Larne or Larne to Cairnryan.
The ferry operator, which celebrates its 180th anniversary this year, developed the campaign in collaboration with London-based agency TLC Marketing, which built the campaign website, delivered the creative lead and concept, and will be managing customers communications and fulfillment of rewards.
Wendy Owen, account director at TLC Marketing, said: “We wanted to find a reward that everyone could benefit from. Typically, family holidaymakers are often looking to make their holidays cheaper and more affordable, whilst older travellers expect to get the most value out of their money. Fuel for the onward journey is something that all P&O Ferries customers need, which was why the campaign centred on a ‘free fuel back’ promotional offer.
“P&O Ferries pride themselves on their heritage of transporting people across the sea. Giving their customers another helping hand when they get to the other side creates a deeper emotional connection with the brand, which lasts longer than any discount on ticket prices.”
TLC Marketing specialises in loyalty, incentive and reward campaigns and works with clients including Continental Tyres, Bupa, Pallas and Braun.
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