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Doritos partners with Snapchat to roll out snack-based face lens to appeal to Indian youngsters

Doritos partners with Snapchat to appeal to Indian youngsters

Snack brand Doritos has joined forces with Snapchat to introduce India's first snack-based face lens to engage its audience throughout the country.

The Doritos Snapchat Lens will go live on November 4 and will be available for 24 hours, as reported by Brand Equity. The augmented reality experience aims to communicate the brand’s philosophy of 'For The Bold.'

Dilen Gandhi, marketing director, Western Snacks, PepsiCo India said: “We at PepsiCo India are constantly innovating to engage our consumers effectively. Due to the ever-evolving habits of millennials in India, platforms like Snapchat have gained high social prominence."

"We are excited for Doritos to partner with Snapchat for this special face Lens, which gives us the opportunity to interact directly with our audience and bring out the bold proposition of our brand. As the pioneers in the global nacho chip category, Doritos continues this spirit in India today with this campaign. So go ahead, use the Doritos Lens on Snapchat and bring out your inner bold."

Recently, paid media increased across social media with Snapchat and Instagram recording huge growth.

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