Business on the Move: L'Oréal, BT, Flybe and more

L'Oréal has consolidated its media buying business in France with Publicis Groupe

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Agency wins

Cosmetics giant L'Oréal has consolidated its media buying business in France with Publicis Groupe.

As part of the pitch, Publicis was asked to build a “competitive future marketing model” for L'Oréal France. This came in the shape of a solution Publicis has dubbed ‘iBeauty’, which it described as a “data-driven media model which connects creative and digital teams through Publicis Groupe’s Power of One approach".

Publicis has worked on L'Oréal's media business for the last nine years. The Groupe pitched for the account against Havas, WPP and Dentsu Aegis.

BT has awarded Essence agency with its media planning account.

There will be a transition from sister agency Maxus, ahead of the commencement of the contract in January 2018.

The agency will operate across BT’s sectors, consumer, EE, business and public sector, global services, wholesale and ventures, and Openreach.

Flybe has handed its multimillion media and ad accounts to McCann, following a three-way competitive pitch process.

24 agencies were initially shortlisted for the brief, but McCann's Bristol office will be solely responsible for delivering advertising, media buying and production for the airline as it moves to consolidate its agency roster.

Pan-European campaigns, with a major focus on the UK, are poised to go live in 2018, with a significant brand refresh in the pipeline.

Hoover has appointed Clear Marketing as its lead creative agency, following a competitive pitch.

The announcement comes following the release of Hoover’s new multimillion pound consumer advertising campaign, ‘Hoover, that’s who’, which aired for the first time during the series finale of The Great British Bake Off on Channel 4.

The TV campaign will run throughout November in 30”, 20” and 10” formats, underpinned by digital and press executions. It will air in the UK and across Europe.

PureGym has appointed BJL as its lead creative agency following a competitive three-way pitch.

The agency has been tasked with developing integrated communications for the gym brand. It will create a new TV campaign, with integrated digital, social and print assets, as well as CRM and out-of-home.

Media agency Carat will be handling the brand’s media solutions.

Meridian Foods has appointed Promote PR to handle all consumer PR for the brand.

The work will encompass media relations, influencer engagement and content creation for both new product launches and the brand’s core range. Promote will also be responsible for the negotiation and activation of partnerships including Meridian’s sponsorship of the 2018 Cardiff Half Marathon.

National Museums Liverpool has appointed MediaCom North to manage its media planning and buying account for its new exhibition at World Museum featuring China’s famous Terracotta Warriors.

The campaign will be delivered by MediaCom North’s Birmingham office, which won the account following a competitive pitch against a number of other agencies. They will now deliver a predominantly digital campaign that will raise the profile of the new exhibition among national and international audiences.

Barratt Developments has appointed Prophecy Unlimited to handle its CRM, digital and creative account.

The Bristol-based agency, which is part of the Unlimited Group, won the business following a competitive pitch. Its first work will launch next year.

Consumer goods company Fiskars has appointed lifestyle PR agency Hue & Cry to support the global press office for crystalware brand Waterford.

The agency will be supporting on the launch of Waterford’s forthcoming product launches and influencer campaigns – the latter of which will be announced in 2018.

New makeup brand Jecca has appointed Avant PR to handle its launch to UK press and consumers.

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