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Cheil appoints Pully Chau as CEO for Greater China


By Danielle Long, Acting APAC Editor

November 2, 2017 | 2 min read

Cheil Worldwide has promoted Pully Chau to chief executive officer of Cheil Greater China.

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Cheil has appointed Pully Chau to run its Greater China business

Chau, who was previously the chief operating officer, will now report directly the Cheil Worldwide headquarters.

She replaces Aaron Lau in the role after he stepped up to manage the North American business in addition to his role as president of Cheil’s international operations.

Chau was COO at Cheil for two years, prior to which she was chairman and CEO of FCB Greater China, and the CEO of Saatchi & Saatchi China for 10 years.

Chau has more than 30-years experience in the industry and is one of the more influential figures in China’s advertising industry.

She has been recognised at numerous China award shows, including receiving the Outstanding Contribution in Three Decades of China Advertising conferred by the China Advertising Association. She is currently president of the Greater China Effie Awards and has previously served as the vice president of China Advertising Association.

“Receiving this promotion from Cheil Worldwide is truly a great honour. In the upcoming year, my aim is very clear – it will be to continue to lead everyone at Cheil Greater China to elevate and break boundaries and to become the best and most successful agency in Greater China,” said Chau.

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