This year's Halloween hadn't thrown up vast swathes of creepy creative, yet the work produced for 31 October 2017 from the likes of Sainsbury's, Harley-Davidson and Tennent's has proven it's possible to create spooky advertising without resorting to cliches.
Renault and Publicis Conseil have subverted the genre with a duo of What We Do In The Shadows style social films, while Fanta has embraced the power of 360 video and VR to give viewers an actual fright. Special mention goes to Giffgaff, which has upped the ante yet again for the season it deems more important than Christmas.
Catch up on the Halloween films below and make sure to vote for your favourites in Creative Works.
Fanta: advert-body-2 by MediaCom
By Fanta
Svedka Vodka: advert-body-1 by Bensimon Byrne
By Svedka Vodka
Burger King: advert-body-2 by LOLA MullenLowe
By Burger King
Asda: advert-body-1 by Saatchi & Saatchi
By Asda
IRN-BRU: advert-body-3 by Leith
By IRN-BRU
Harley-Davidson Canada: advert-body-2 by Zulu Alpha Kilo
By Harley-Davidson Canada
Renault: advert-body-1 by Publicis Conseil
By Renault
Jägermeister: advert-top-1 by FRUKT
By Jägermeister
Party City: advert-top-1 by Hill Holliday
By Party City
Gruesome Gotham: advert-body-2 by Firstborn
By Gruesome Gotham
Pinterest: advert-body-2
By Pinterest
giffgaff: advert-body-1
By giffgaff
Tennent's Lager: advert-body-2 by Bright Signals, Badaboom & Wire Media
By Tennent's Lager
Beano.com: advert-body-3 by Taylor Herring
By Beano.com
Sainsbury’s: advert-body-3 by Wieden + Kennedy London
By Sainsbury’s
KITKAT: advert-body-3 by JWT
By KITKAT
Missing Children Society of Canada: advert-body-2 by kbs
By Missing Children Society of Canada
Street Grace: advert-body-1 by BBDO Atlanta
By Street Grace
advert-body-3 by Butler, Shine & Stern & Partners (BSSP)
Honda: advert-body-3 by Grip Limited
By Honda
