Seattle is known for a lot – being home to Amazon, Starbucks and Microsoft and the Space Needle to name just a few – but it’s also revered for its great music and food scenes.
Those two things are highlighted in a new campaign for Visit Seattle, the tourism marketing agency for the city, called ‘Turning Tables.’ Spearheaded by creative agency PB&, Turning Tables will air Mondays beginning today (October 30) on Revolt, the music-oriented digital cable network that was founded by Sean ‘Diddy’ Combs.
The goal of this original six-part series is to educate viewers about Seattle’s diverse offerings at the intersection of music and food. Each episode highlights a Seattle-based chef and the music that influences his or her cooking creations as well as a musician who has a passion for food.
Some of Seattle’s top culinary talent participated in the series, including Maximillian Petty of Eden Hill Restaurant, Renee Erickson of Sea Creatures Restaurant Group, Tarik Abdullah of Black and Tan and Terrell Jackson of Jackson’s Catfish Corner. Likewise, some of the city’s most popular musical talent, such as Minus The Bear, Mary Lambert, and Jessica Domingo, are featured.
“We like to tell our story in a way we don’t think our competitors can,” said Visit Seattle’s chief marketing officer Ali Daniels. “Two of the things we’re most proud of here are our music scene and our food scene.”
The collaborative nature of the city is something that made this campaign possible.
“In working with our partners at Revolt, they developed this program. So we helped them identify different pairs we think would make sense but aren’t necessarily the most expected, but we feel could inspire each other.”
The fact that many musicians, as they’re getting their start, work in food service furthers the collaborative nature. Working with Revolt let them pair artists perfectly with restaurateurs, with Revolt steering the music selections and PB& and Visit Seattle on the chef side.
“They know their audience and we know our brand and we just want to make sure we’re helping guide that conversation,” said Daniels. “We have such a variety of incredible food, from a fast-casual walk up taco truck to [high end] Canlis.”
While this series will only be airing six episodes, Visit Seattle also runs Taste Washington, a food and wine festival, and they plan to create an event there that is representative of the series.
“When we were talking to the chefs and musicians, they asked ‘Why don’t we do this more? What an incredible experience for the diners.’ So we’re trying to take the best of the series and turn it into something consumers can buy tickets to,” Daniels added.
In addition to being on Revolt, the series will live online at visitseattle.tv.