FCB Happiness has undertaken an ambitious online gambling campaign in support of Slotomania in which encourages gamblers to devote every minute of the day to online slot machines via no less than 1440 separate films.
Running concurrently within a real-time video clock and synced to tick in tandem with the local time at point of display, every minute coincides with a different video complete with a ‘surprising’ fact about that particular moment of the day.
Informative nuggets include the fact that 02:36 is the point at which most UFOs are spotted while 06:39 is the moment at which most successful people rise from their beds.
Chief creative officer of FCB Happiness Brussels Geoffrey Hantson said: “It shows how a network can help in creating extraordinary campaigns for clients. It’s truly a worldwide collaboration.”
The sheer scale of the operation saw 73 out of FCB's 90 offices internationally co-opted for the push, for which 14 chief creative officers, 37 creative directors, 142 copywriters and 30 video editors were enlisted.
A custom website, Whyitsoktoplay, was created for the push.