England Golf have appointed Else London to refresh their brand language and overhaul their digital experience, to better engage its audiences around the game of golf.
The work is part of a new five year strategy that will see the organisation engage more people around the sport, as well as better support clubs and counties with both resources and business planning.
The project will see a complete redesign of England Golf’s website, to deliver a better experience to golfers and golf businesses across the calendar year. To do this, Else will develop a flexible content structure, that allows the site to flex to the different demands throughout the calendar year.
Tanya Allen, marketing and communications director at England Golf commented: “refreshing our brand proposition and relaunching our website represent key components of a wider strategic overhaul of how England Golf engages with its many audiences around the game. We are excited to be partnering with Else to help us shape the future of our organisation and how we interact with our members, clubs and counties.”
Dave Dunlop, creative partner at Else said: “We are delighted to be working with England Golf — a fantastic organisation with a passionate team, on the cusp of significant change. The many great stories the game’s governing body has to tell presents a wealth of opportunities for how the organisation is perceived. We want to build a more accessible proposition, whilst still allowing the high calibre amateur competitions to shine through.”
The website is due to go live in February 2018 and will see a plan of progressive enhancements ongoing, as different campaigns continue to grow the game.
Else London are an experience design consultancy who work with clients such as UBS, Kodak and Bupa.