Coca-Cola India will add more local products to its inventory in order to combat regional brands as an increase in demand for local products continues to benefit the local brands, according to Brandz top 50 most valuable Indian brands.
As reported by ET, Coca-Cola has brought in a hyperlocal range in juices and multiple pack while in sparkling drinks, it is scaling up entry-level packs in 180-ml cans and 250-ml bottles, which it believes will bring back consumers. It will also roll out products like frozen desserts and hydration drinks
It has also integrated ethnic flavours in carbonated soft drinks (CSDs), such as ‘jeera’ drink ‘RimZim’ and the grape-flavoured ‘Portello’.
It further aims to strengthen relationship with its customers by giving them beverages which are made from fruits which grow in their area which has also also helped the company become more confident in the business.