Tennent’s Lager has horrified Glasgow just in time for Halloween, initiating a unique take on the night bus to ferry revelers around the city.
The aptly named Fright Bus is an evolution of last year’s creepy taxi activity, will visit ghoulish Glasgow streets Blood Bath Street, Yuckiehall Street, Arghoul Street, Water-Boo Street and Saint Vampire Street.
The bus will have its own onboard entertainment in the form of Scottish comedian Raymond Mearns and will be decked out with a host of vile extras.
Tennent’s has created a video previewing how it expects the service to go down – although in Glasgow, there are usually a few surprises to account for. There is a competitive element to the activity. In partner pubs, characters from the promotion will be on hand to dole out prizes.
The pubs include Tiki Bar, Broadcast, Lebowskis, The Admiral, King Tuts.
Alan McGarrie, head of UK brand marketing at Tennent’s said: “Everyone’s got a few horror stories of their own to tell from a trip on the night bus on the way home from a night out, it’s a rite of passage for Scots. Halloween’s one of our favourite nights of the year, and the Night Bus is our way of marking the occasion in a unique way.
“If you’re heading out on Halloween and fancy a lift to any of our partner bars – keep an eye out for the scariest looking number 666 in town. If you spot one of our own night bus terrors in one of the bars, buy them a pint of Tennent’s and there might just be a treat in-store for you…”
The service will run from 8 - 10pm on Saturday 28 October. The campaign was delivered by Wire and can be followed on social media on the hashtag #HeretoServe. Video Production was from Bright Signals and the street sign and Night Bus experiential was aided by Badaboom.
— Tennent's Lager (@TennentsLager) October 27, 2017
Vote for the ad in The Drum's Creative Works below.