Chevrolet encourages girls to set goals in campaign with partner Manchester United
Chevrolet encourages young girls to set goals for themselves in its latest campaign with partner Manchester United
As part of the campaign titled #BeAGoalkeeper, Chevrolet has partnered with Women’s Sports Foundation to encourage female empowerment.
Designed to demonstrate the possibilities sports can provide to millions of girls worldwide, Chevrolet will host 11 girls, or 'GoalKeepers', aged 11-15 from different parts of the world as mascots for United's game against Tottenham Hotspur.
Chevrolet has also provided them with mentors based on each girl's individual ambitions.
A recent study by global consultancy Ernst & Young indicates that more than 90% of female business leaders played sports as children.
“Girls who play sports are more likely to graduate from college, have successful careers and become leaders, which is why we have created our GoalKeepers initiative,” said GM chairman and chief executive officer Mary Barra.
“As part of this wider campaign, Chevrolet has dedicated this year’s mascots program to help girls keep ahead of the game and achieve their goals on and off the pitch.”
Manchester United’s group managing director Richard Arnold said: "Chevrolet has partnered with Manchester United since 2014 as the official shirt partner of the club and we are very proud to have supported its Mascot Program for the last three years, creating lasting memories for youth athletes and provide important life skills through the Mascots Program.
"In addition, the club is also proud to support a number of programs through the Manchester United Foundation which encourage girls to participate in sport within schools and communities in the Greater Manchester area. Last year, the Foundation's Girls' Development team worked with almost 3,000 girls, creating a series of workshops and training sessions aimed at young female players, helping improve the skills and confidence in all areas of life."